In the ever-evolving world of digital marketing, Google Ads certification has become a valuable credential for professionals looking to enhance their expertise and credibility. But is it worth the time and effort? In this article, we’ll explore the cost of the certification and whether it’s a smart investment for your career or business.
What Is Google Ads Certification?
It is an official accreditation offered by Google that validates your proficiency in using Google Ads to create, manage, and optimize ad campaigns. It covers various aspects of paid search, display advertising, shopping ads, video campaigns, and more.
To earn a certification, you must pass an assessment on Google Skillshop, demonstrating your understanding of Google Ads concepts and best practices.
How Much Does Google Ads Certification Cost?
One of the most appealing aspects of this certification is that it’s completely free. Unlike other professional certifications that require a fee, Google provides access to its learning resources and exams at no cost. All you need is a Google account to get started on Google Skillshop.
Is Google Ads Certification Worth It?
Whether it is worth pursuing depends on your career goals, business needs, and professional aspirations. Here are some key benefits and potential drawbacks:
Benefits of Google Ads Certification
1. Enhances Your Credibility
Earning a certification signals to employers, clients, and colleagues that you have a strong grasp of Google Ads. It can improve your resume and make you more attractive to potential employers.
2. Boosts Career Opportunities
For digital marketers, PPC specialists, and freelancers, having a Google Ads certification can open doors to better job opportunities and higher-paying roles in the advertising industry.
3. Keeps You Updated with Industry Trends
Google constantly updates its advertising platform, and preparing for the certification helps you stay up to date with the latest features, policies, and strategies.
4. Improves Campaign Performance
If you run ad campaigns for your business or clients, Google Ads certification can help you optimize performance, reduce wasted ad spend, and achieve better results.
5. Strengthens Your Agency’s Reputation
For agencies, having certified professionals on your team can enhance your credibility and position your business as a trusted Google Ads expert.
Drawbacks of Google Ads Certification
1. Does Not Guarantee Hands-On Experience
While the certification proves your theoretical knowledge, it doesn’t necessarily mean you have practical experience running successful campaigns.
2. Limited Employer Recognition
Some employers prioritize real-world experience over certifications, so having it alone may not be enough to secure a job in highly competitive markets.
3. Requires Periodic Renewal
These certifications expire after one year, meaning you’ll need to retake the assessment annually to maintain your certification status.
How to Get Google Ads Certified
If you’re ready to earn your certification, follow these steps:
- Sign up for Google Skillshop (skillshop.exceedlms.com)
- Choose a certification (e.g., Search, Display, Video, Shopping Ads)
- Review the study materials provided by Google
- Take the certification exam (score at least 80% to pass)
- Receive your Certification badge
Final Thoughts: Should You Get Google Ads Certified?
It is a valuable credential, especially if you’re new to PPC advertising or looking to advance your career in digital marketing. It’s free, easy to obtain, and helps reinforce your knowledge of Google Ads. However, it should be complemented with real-world experience for maximum impact.
If you’re serious about excelling in paid advertising, getting certified is a great starting point but hands-on campaign management and continuous learning will be the real key to success.