Hotjar is one of the most popular tools for website analytics, helping businesses understand user behavior through heatmaps, session recordings, surveys, and feedback tools. Whether you’re a small startup or a large enterprise, choosing the right Hotjar pricing plan can make a big difference in how effectively you gather insights and optimize your website. In this blog, we’ll break down Hotjar’s pricing structure and what each plan offers, ensuring you get the best value for your money.
Hotjar Pricing Plans Overview
Hotjar offers four main pricing plans:
- Basic (Free Plan)
- Plus (Affordable Plan for Small Teams)
- Business (Best for Growing Companies)
- Scale (Enterprise-Level Plan)
Each of these plans comes with different features and limitations, so let’s dive into what you get with each option.
1. Basic Plan (Free Forever)
Perfect for individuals or small businesses just getting started, the free Basic plan offers:
- Up to 35 daily session recordings
- Heatmaps for tracking user interaction
- Basic surveys and feedback tools
- Data storage for 30 days
While this plan is great for initial insights, it does have limitations, such as restricted data collection and fewer advanced analytics features.
2. Plus Plan ($39/month)
Designed for startups and small teams, the Plus plan includes:
- Up to 100 daily session recordings
- Unlimited heatmaps for deeper insights
- Advanced filtering and segmentation
- Data storage for 365 days
This plan is a great upgrade if you need more detailed user data without breaking the bank.
3. Business Plan (Starts at $99/month)
Best suited for growing companies that require more data and customization, the Business plan offers:
- Up to 500 daily session recordings (customizable)
- Access to surveys, feedback widgets, and user interviews
- Enhanced integrations (Slack, HubSpot, Google Analytics, etc.)
- Custom reports and analysis
- Data storage for 365 days
For companies that rely on deep analytics, this plan provides a solid balance between cost and functionality.
4. Scale Plan (Custom Pricing)
For large enterprises needing high-volume data collection and in-depth insights, the Scale plan offers:
- Custom session recording limits
- Dedicated customer support and onboarding
- API access and advanced integrations
- Unlimited surveys, feedback, and heatmaps
- Data storage for up to 24 months
If your business depends on detailed behavioral analytics and tailored solutions, the Scale plan is your best choice.
Which Hotjar Pricing Plan is Right for You?
- If you’re a beginner: The free Basic plan is a great way to explore Hotjar’s capabilities.
- For small businesses and startups: The Plus plan provides enough data and insights without a big investment.
- If you’re scaling up: The Business plan is ideal for growing companies needing deeper analysis.
- For enterprises: The Scale plan offers full customization and enterprise-level features.
Final Thoughts on Hotjar Pricing
Hotjar provides flexible pricing plans that cater to businesses of all sizes. Whether you need basic insights or enterprise-grade analytics, Hotjar has a plan that fits your needs and budget. By understanding what each pricing tier offers, you can choose the best option for your business and maximize the value of your investment.
If you’re ready to optimize your website and improve user experience, exploring Hotjar’s pricing plans is a great place to start!